Foundations
Posted on Nov 24, 2007
There was a time when I was wondering what to write in my blog here on Area709, thinking that I would not have enough site or music related news to keep it interesting or valid. As this project has evolved however it has become clear that that is no longer a concern. The Area709 project has not only evolved but this evolution process seems to have accelerated in the last six months since this newest version has come online.
I think what has made this possible is the solid foundation which has been slowly put into place over the years. There were times when that foundation was being formed that I had my doubts or wondered what it was all for, the amount of time and energy I was sinking into the website seemed to yield what I felt were fairly minor returns. And for some odd reason I was compelled to keep on pushing forward.
Along with Area709's online presence there have also been numerous events over the years, and they as well as the website have been a labor of love. Everything I have mentioned about the process of building the website has been true of our events: many a time I was left wondering if the effort was worth the turn-out. But here too I have come to realize that the foundation which was being built was an essential part of the process and has allowed our last six or so events to be fully successful and rewarding gatherings.
I have to admit that I am somewhat relieved to be able to finally look at the Area709 project and feel good about all the time and effort which has been invested. I recognize that like anything worth focusing on with passion, you have to be in it for the long haul to truly be able to live the potential that exists.
And that brings me to the present, and our most recent gathering here in Calgary. Ecliptic was off the hook and the feedback has been super positive. The dance floor vibe was incredibly energized and full of smiles, and the venue was nearly at capacity. We were very proud of our ability to navigate the technical obstacles regarding rigging our sound system for Anahata's 5.1 Surround Sound set, and in fact discovered that four points of sound for stereo sets, when done properly, is the way to go in the future. The visuals and decor for the evening were very well received, with many positive comments regarding the large painted murals as well as Shaun Friensen's projected visuals.
Both Sensient and Anahata had the dance floor packed and grooving with many a moment of sonic bliss and I had a blast dancing my ass off to their contrasting and driving sets. Both of our headliners were really happy with the crowd energy and their own performances and you could tell by the size of their smiles that they were having a great night.
So now that this event has come and gone it's on to the next task and adventure. And what makes me more excited than ever is my new found realization that the time spend building the foundation for the Area709 project is only now beginning to pay off. Enough with the struggles, bring on the good stuff!!!!!


Ben Rama wrote on Nov 24, 2007:
It's amazing how just when you think you're coming to the highest point, and you reach the plateau only to see the huge possibilities that lay ahead. From here I can only see it getting bigger and better for both you and the entire Area709 project. I'm hugely proud to be a part of it, and I look forward to the day that I may contribute directly, without the huge distance between us. Cheers to the success and the many more that will surely come your way.